Sersim, one of Turkey’s leading and most innovative names in the white goods industry, continues its steady growth despite challenging market conditions. With new investments, a focus on eco-friendly production, a strong R&D foundation, and strategic moves in the domestic market, the company is carving out a distinctive place in the sector.
New Dishwasher Factory in Kayseri
Scheduled to become operational in 2026, Sersim’s new dishwasher factory in Kayseri will span 50,000 m² of indoor space. Production will take place in three phases, and by the end of the third phase, the facility will reach an annual capacity of 2 million units. Ninety percent of production will be designated for export, while the remaining 10 percent will serve the domestic market. The facility will be equipped with cutting-edge technologies and fully comply with sustainability standards.
Boosting Domestic Production
A new 25,000 m² factory in the Kayseri Organized Industrial Zone has already begun producing cooktops, range hoods, and multicooker ovens for the Turkish market. By shifting production from the free zone to this new facility, Sersim is improving logistics and enhancing operational efficiency.
R&D and Innovation Powerhouse
Backed by a dedicated R&D team specializing in product development, industrial design, electronics, software, and materials engineering, Sersim has filed 445 patent applications and registered 1,501 industrial designs to date. The new dishwasher line alone has already led to 36 additional patent applications.
Committed to Sustainability and Social Impact
Sersim is strengthening its sustainability initiatives with the goal of achieving LEED Silver, and eventually, LEED Gold certification. The company prioritizes the employment of women and individuals with disabilities and offers a wide range of social benefits to its employees.
Global Reach and Trade Show Highlights
Sersim’s TECNA brand is available at 184 points across Turkey, while the company also operates internationally under its global brand and USTO. In 2025, Sersim will showcase its latest innovations in cooking, cooling, and dishwashing technologies at the IFA Berlin trade show.
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