History
The Changing Journey from 1977 to Today
Turkey’s First Integrated Solid Fuel Stove Production
In 1977, we began our journey in the industry by producing Turkey's first integrated solid fuel stove. With the establishment of our first integrated facility during this period, we solidified our position in the sector through high-quality products and a commitment to excellent customer service. We continued to enrich our success story by diversifying our offerings in the industry.
A New Era
In 1997, we expanded our product range by entering the white goods sector with cooking appliances. By producing high-quality, durable, and aesthetically designed cookers tailored to various culinary cultures around the world, we not only increased our market diversity but also demonstrated our ability to adapt quickly to technological advancements.
Production of Built-in Products
In 2004, we strengthened our presence in the white goods sector by starting the production of built-in products. We prioritized customer satisfaction through high energy efficiency, user-friendly designs, and environmentally friendly production processes. Our R&D efforts and continuous improvement initiatives during this period enhanced our competitive advantage.
215,000 m² Factory
With two factories covering a total area of 215,000 m², we offer high technology and efficiency in the production of cooking and cooling appliances. Both facilities aim to be among the leading manufacturers in the sector through quality control processes and continuous improvement principles, serving both domestic and international markets.
Launch of Household and Commercial Cooling Appliances
In 2015, we opened our cooling factory and began producing our first household and commercial cooling appliances. This strategic move aimed to provide modern, durable, and user-friendly cooling solutions tailored to user needs.
Turquality
Household and Commercial Cooling Appliances
In 2017, we expanded our range of household and commercial cooling appliances, producing Turkey's largest 8-drawer vertical freezer and our first double-door commercial cooler.
Next-Generation Built-in Ovens and Induction Hobs with IoT Technology
In 2018, we advanced the user experience by offering smarter solutions with new connected built-in ovens and induction hobs integrated with IoT technology.
Exports to More Than 150 Countries
In 2021, as a global player, we established a strong international presence by exporting to more than 150 countries.
Acquisition of the Creda Brand
In 2022, we expanded our portfolio by acquiring the Creda brand, increasing our impact in international markets.
New Brands - Usto and Tecna
In 2023, we introduced new brands, Usto and Tecna, further strengthening our efficiency and market strategies.
Innovative Production:
• Production of Slim Panel Built-in Ovens
• Steam-Assisted Cooking and AirFryer Technology
• Induction Production Line
2023
Consolidation Under Sersim
In 2023, we consolidated our brands—Creda, Usto, Simfer, and Tecna—under the Sersim company, taking a significant step toward providing our customers with more comprehensive and integrated solutions.
Future Goals
Ranked among the top 500 industrial companies in Turkey, Sersim continues to lead the sector with its variety, quality, and innovation. We will pursue our success journey with a focus on customer satisfaction and sustainability through future projects and technological advancements.
